It was in 1921 that Guccio Gucci opened his company and first store in Florence with a dream and a vision that still lives on today. The Gucci Garden, situated inside the historic Palazzo della Mercanzia on Piazza della Signoria, narrates the House’s new vision while celebrating the archives including old advertising campaigns, artisans’ images, retro objects. The newly designed space has been curated by critic Maria Luisa Frisa.
The journey inside the exhibition space that spans across two floors begins inside ‘Guccification’, the room where the Double G motif features in many forms then it follows in the room ‘Paraphernalia’, dedicated to signature codes and symbols that define Gucci’s identity and ‘Cosmorama’ the room that reveals the historical jet-set customer of Gucci and the evolution of the Crest.
The gallery continues on the second floor with ‘De Rerum Natura’, two rooms that recall natural history museums. The sensory journey ends with ‘Ephemera’, an environment where the gaze of the present composes landscapes of objects, videos and memorabilia that retrace the history of the House. A store with one-of-a-kind items and the 'Gucci Osteria da Massimo Bottura' — a restaurant by three-Michelin-star chef - complement the exhibition spaces to create a destination location for visitors.
Gucci Garden
Palazzo della Mercanzia - Piazza della Signoria, 10, 50122 Firenze FI, Italia
Access for disabled is possible from the 3 entrances of the building. At the main entrance, a bell is clearly visible to call for assistance and a doorman is always there to help you.
On all the three floors of the museum stair-lifts (respecting specific requirements) are available to allow people in wheelchair or with reduced mobility to visit the entire gallery. Access to the outdoor patio is possible thanks to a concealed ramp, positioned at the entrance of the patio.
First and second floor can be reached by 2 elevators. A wheelchair can be provided on request. A disabled toilet is available at the Gucci Osteria.
